Description
The Software Product Blueprint
What makes your business unique – and uniquely valuable to your customers and prospects? Unless you’re Walmart, if your company a reseller, the products that you sell are exactly the same as those that your competitors sell.
If your company is a services business, how different are your services – really? Tax accounting follows the rules of tax accounting. Agile software development follows the rules of Scrum. In fact, your employees probably obtained their credentials by passing the same tests, with the same questions, as your competitors’ employees…
One of the easiest way to make yourself unique add value to your business and the services that you deliver to your customers is to provide them with a unique software application in support of what you offer them. And, if you pick the right spot, your application may even be patentable – ensuring that you have no direct competition for the next 20 years…
This book tells you how you can do this.
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